Woodie’s Wardrobe carefully curates the highest quality, unique resale and vintage merchandise for those seeking essential pieces with a subtle edge. Woodie’s had been operating mostly in a physical retail location, but the pandemic pushed founder, Donna Woodsom, to move her store online.
The secondhand market is expected to double in the next 5 years to $77 billion. It’s flooding with new customers and competitors. Without a defined brand identity, Woodie’s lacked a clear competitive edge.
With the goal of setting up Woodie’s Wardrobe with the quality online presence it deserved, we set out on a brand strategy expedition where we were able to help Donna get clear on her vision and goals for the company, on her ideal target audience and her opportunities and threats in the industry.
We created a clear brand strategy and from that we were able to design a logo and visual brand identity that feels both vintage and fresh to capture Woodie’s personality and appeal to her ideal target audience. With the foundations in place, together with my partners at Dingo Creative, we designed a new website that would be easy to use and help Woodie’s Wardrobe stand out in the rapidly expanding secondhand market.
With her audience defined, message clear, hot new visual brand identity and online store launched, Donna has dreams of growing her online business to sustain her income and take her life and business on the road to enjoy the remote lifestyle. We can’t wait to see how she soars with her new, strong brand.
