Wellness Branding Simplified. No Fluff.
Hi! I’m Elizabeth, a Brand Strategist and Identity Designer and the founder of Counterpart Strategies. I’m passionate about helping wellness entrepreneurs and business leaders create strategic brands so that they can attract their ideal clients & grow their impact AND revenue.
I truly believe that your brand is one of the most valuable assets you’ll ever invest in for your wellness business. It’s also one of the most frequently missing assets and I’m here to help you unlock your brand’s full potential so that you will get to heal more people than you ever dreamed possible, without wasting a second on those who don’t see your brilliance.
Throughout my career, I’ve worked with clients of all sizes, small and large, in local and global marketing agencies.
Alongside my career, I’ve also overcome personal challenges as many people do. For me, that included anxiety, depression, undiagnosed ADHD, and childhood trauma. These struggles led me down a path where I discovered various alternative healing modalities like mindfulness, meditation, yoga, EMDR therapy and many more. I realized that even though many of these practices have been around for thousands of years, they seem relatively unknown.
I felt like I had discovered this whole world that had been hiding right in plain sight. An entire industry of best kept secrets. And this sparked a desire in me to help others discover and incorporate these modalities into their lives to realize their healing potential.
So, that’s why I’m on a mission to help wellness entrepreneurs and business leaders reach and heal more people – by helping them communicate their unique message more effectively. I believe that branding is my vehicle for connecting people to the healing they need, and I’m excited to embark on this journey with you.
Let’s create an amazingly powerful brand for you and build a healthier world together!
Are You Making These 5 Fatal Wellness Branding Mistakes?
The Get Your Wellness Branding on Point: How to Avoid the Top 5 Branding Mistakes That Are Keeping You From Growing is a must-read, quick guide for ambitious wellness business owners and entrepreneurs working on growing their businesses.
I find that many businesses struggle with:
- Feeling like they should be attracting more customers than they actually do
- Their target audience doesn’t seem to get what makes them, their business, or their products and services unique and special
- They’re getting customers, but not loving the type of customers
These are all signs that it’s probably time to re-evaluate your branding.
Most business problems can be traced back to a weak brand and unfortunately, there are a lot of weak brands out there. Is yours one of them?
Use this short guide to quickly assess if your branding could be what’s holding you back.
Strategic Branding for Wellness Businesses
Hello all you fabulous wellness entrepreneurs and business leaders! I’m on a mission to empower you to make a massive impact in the world of healing. As a brand consultant, I’m all about getting you crystal clear on the magic you bring to the table. No more confusion, no more stumbling in the dark – it’s time to shine bright. We’ll uncover your unique superpowers and unleash them upon the world, healing souls left and right.
Gone are the days of struggling to find clients who appreciate your worth.
Brand Strategy & Identity
Get clear on the impact you make, get clear on your audience, and get crystal clear on your message as we develop a brand identify that truly captures the substance and soul of your business. A brand that will stand the test of time and grow and evolve as your business does.
Website Design
We build beautiful, technically-sound websites that act as your home on the web, your foundation for all of your marketing efforts and your 24/7 salesperson.
Graphic Design
Get all of the assets needed to build up and manage a cohesive brand across all customer touchpoints – on and off the web.
Lovely Client Notes
I have been fortunate to work with some amazing clients. I’m so grateful for their kind words and for their commitment to the process.
“It’s working!!!”
“Hi, I hope all is well with you! I wanted to let you know I had 5 clients yesterday and during the night 2 new clients booked online. My new website is working!!!”
“Our partnership with Counterpart has allowed us to move forward confidently with our marketing efforts.”
Working with the Counterpart team has brought focus to our marketing – putting a strategy behind our efforts so they are targeted rather than a shot in the dark.
Elizabeth is reliable and full of the experience we’ve been missing to move our business goals forward.
“You could not have said that anymore perfectly. I think I want to cry.”
“You are truly amazing, that is so sweet and beautiful!!! You could not have said that anymore perfectly. I think I want to cry. I think I am going to make this as a poster for all the staff to read everyday.
Lots of Love and Joy.
Samantha”
(in response to the new purpose statement for her business in the brand guide we created)
A few of my favs…
I love my fur babies
I´m most thankful for my family
I love spending time in nature
I love exploring the world
