Take Your Brand From Bland to Blam

Grow Faster and More Profitable



My name is Elizabeth Andersen and I am the founder of Counterpart Strategies. I’ve been helping small and medium sized companies develop effective brand and web strategies for over a decade.  I help ambitious businesses develop no-BS, research-based brand and web strategies that turn them into highly visible, high-growth companies.



High-Growth Brand Strategies

Save yourself from mediocrity, the absolute worst place to be in business. Our no B.S., brand strategy development program positions ambitious companies for growth.

On-Point Brand Messaging

Message. Is. Everything.
Is yours distinct and memorable? Does it hook your ideal customers or is it just like everyone else who does what you do… i.e. boring?

High-Performance Websites

We’ll develop a website strategy to turn your website into a high-performance marketing and lead conversion machine. It will be beautiful and effective.


It’s hard to build a profitable business. We provide simple, powerful strategies and coaching to help you get the results you want with the business of your dreams.

Brand Strategy Development Program

Web Strategy

Free Mini-Session

What is it like to work with me?

I’ll let my clients speak for me on this one.

Karen Rice Ratzlaff

Director, The Neighboring Movement

Working with Elizabeth has been such a wonderful and joyful experience! I am particularly impressed with her ability to listen carefully, and ask such insightful and clarifying questions. In many ways, she has ‘heard’ our non-profit organization into a better place of understanding ourselves and the impact we hope to make. Because I believe she genuinely cares about our organization, I have come to see her as a partner with us in making the world a better place. The creation of our brand was beyond my expectations. 

Adam Barlow-Thompson

Executive Director, The Neighboring Movement

Because we worked with Counterpart we are more energized, more prepared, and more aligned to our mission than ever before. 

It has become clear that the value created by this process will be worth far more than the financial investment we made. Elizabeth is a deep listener and has used those skills to create a fabulous looking brand, and even more importantly, help us align our priorities and goals as a team. 

Nikki Gagliardo

Director, 729 Solutions Studios

Working with the Counterpart team has brought focus to our marketing – putting a strategy behind our efforts so they are targeted rather than a shot in the dark.

Elizabeth is reliable and full of the experience we’ve been missing to move our business goals forward.

Shelly Geddes

Owner, Pediatric Communication Solutions

I have received countless complements on my new website and patients that have independently found my site have chosen to come to me because of my “professional looking website”!! I think that speaks volumes to the work you put into it and it is something that I am extremely proud of and grateful to you for!

Who do I work with?

My services are specialized are especially great for:

  • start ups
  • small and medium businesses
  • B2B companies and service providers
  • nonprofit organizations

Due to the often complex nature of their work and the oversaturation of the market, my clients typically find that it can be difficult for their buyers to understand what sets them apart from their competition. That’s the worst place to be in business. If your customers don’t know what makes you different, how can they know if you’re right for them? Working together with Counterpart will help you create a breakthrough brand that can carry you to greater success.

What does it cost to work with me?

There are a few ways to work with me:

My Brand Strategy Workshop starts at $2,500. This one-hour workshop is a great way to get instant, actionable insights about your brand, so that you can take steps to move your business forward very quickly.

My Brand Strategy Development Program typically runs for $5,000 – $25,000. This is my signature program. We’ll go broad and deep, looking into the most important areas of your business that you need to create value in and continually attend to, to create a great brand that provides massive value and makes a difference in people’s lives.

And if you’re not sure where you should start, then set up a free mini-session with me and we’ll have a good chat to figure out what you need most in your business right now. Maybe you need one of the services I offer or maybe we’ll realize you need to start with something else. Either way, you’ll walk away with more clarity and a confident sense of direction.

Where will we meet and work together?
  • in-person
  • video conference call

Taking advantage of the advances in technology, remote culture and keeping overhead costs down, I work out of my home office with a powerful network of hand selected specialists based all over the US and abroad.

It’s great to meet face to face for key meetings, such as our kick-off session, when possible (at least when we’re not in a pandemic). For the majority of my engagements, either due to time or budgetary constraints, my clients and I have found that video conferencing is a convenient and effective alternative.

Some of My Clients

Get Started With A Free Mini Session

Book your free 30-minute mini-session now to see if we’re a fit. In this session, we will:

• Talk about where you’re at in your business and what you see as your biggest roadblock or challenge.

• You can ask any question you want about me and my programs.

• Together, we’ll uncover your next action steps so you walk away from this call with more clarity and a confident sense of direction.

How Can I Help?