No B.S., High-Growth Marketing Strategies

Grow Faster and More Profitable



My name is Elizabeth Andersen and I am the founder of Counterpart Marketing Strategies.  I help my clients develop no-BS, research-based brand and digital marketing strategies that turn them into high-growth companies.



High-Growth Marketing Strategies

No B.S., research-based strategy development program to position you for growth.

On-Point Brand Messaging

Message. Is. Everything.
Is yours distinct and memorable?

High-Performance Websites

Turn your website into a high-performance marketing and lead generating machine.

What is it like to work with me?

I’ll let my clients speak for me on this one.

Karen Rice Ratzlaff

Director, The Neighboring Movement

Working with Elizabeth has been such a wonderful and joyful experience! I am particularly impressed with her ability to listen carefully, and ask such insightful and clarifying questions. In many ways, she has ‘heard’ our non-profit organization into a better place of understanding ourselves and the impact we hope to make. Because I believe she genuinely cares about our organization, I have come to see her as a partner with us in making the world a better place. The creation of our brand was beyond my expectations. 

Adam Barlow-Thompson

Executive Director, The Neighboring Movement

Because we worked with Counterpart we are more energized, more prepared, and more aligned to our mission than ever before. 

It has become clear that the value created by this process will be worth far more than the financial investment we made. Elizabeth is a deep listener and has used those skills to create a fabulous looking brand, and even more importantly, help us align our priorities and goals as a team. 

Nikki Gagliardo

Director, 729 Solutions Studios

Working with the Counterpart team has brought focus to our marketing – putting a strategy behind our efforts so they are targeted rather than a shot in the dark.

Elizabeth is reliable and full of the experience we’ve been missing to move our business goals forward.

Shelly Geddes

Owner, Pediatric Communication Solutions

I have received countless complements on my new website and patients that have independently found my site have chosen to come to me because of my “professional looking website”!! I think that speaks volumes to the work you put into it and it is something that I am extremely proud of and grateful to you for!

Who do I work with?

My services are specialized for services providers, professional services providers and nonprofit organizations:

  • small and medium businesses
  • practice areas within larger companies or firms
  • large, multi-practice firms

Due to the often complex nature of their work, my clients typically find that it can be difficult for their buyers to understand what sets them apart from their competition.

What does it cost to work with me?

I know this is the dreaded answer, but it truly depends on your situation, your goals and the amount of effort required to get you from where you are to where you want to be.

This is why I offer, and recommend starting with, a free mini-session where I can gain an understanding of your needs and get closer to a ballpark estimate for us to work together.

Where will we meet and work together?
  • in-person
  • video conference call

Taking advantage of the advances in technology, remote culture and keeping overhead costs down, I work out of my home office alongside of a network of hand selected specialists based around the world.

It’s great to meet face to face for key meetings, such as our kick-off session, when possible (at least when we’re not in a pandemic). For the majority of my engagments, either due to time or budgetary constraints, my clients and I have found that video conferencing is a convenient and effective alternative.

Recent Clients

Get Started With A Free Mini Session

Book your free 30-minute mini-session now to see if we’re a fit. In this session, we will:

• Talk about where you’re at in your business and what you see as your biggest struggle, roadblock, or challenge.
• I’ll give you some quick tips or action steps on what to do right now.
• You can ask any question you want about me and my programs.

How Can I Help?