Creating brands with
substance & soul

You might be a small business, but you have big goals; not just to earn more, but to live better and help others do the same.

We can help you capture the essence and soul of your business and translate it into a cohesive brand identity that resonates with your target audience.

Brands should be felt as well as seen.


brand strategy

Brand Strategy

We believe that brands should be felt as well as seen, meaning they need to have substance to them. Our brand strategy process helps us to get down to the essence of who you are and how you serve. We get crystal clear on your unique message and lay the groundwork for your brand design, marketing strategy and all lead generation efforts to follow.


Brand Identity Design

The way a memorable brand is created is through intentional and carefully chosen design decisions, informed by your brand strategy. Design is much more than the outward appearance of a business, brand or product. It goes so much deeper, particularly when it comes to brand design.


website design and graphic design

 Website Design

A website is your home base on the web and the foundation for all marketing efforts, whether you choose organic, paid or other methods. The design is important (and fun), but a technically sound website is even more important and will let you spend more time focusing on what you love.

Are You Making These 5 Fatal Branding Mistakes?

The Top 5 Branding Mistakes That Are Stunting Your Growth is a must-read, quick guide for ambitious owners and entrepreneurs working on growing their businesses.

Many businesses struggle with: 

  • Feeling like they should be attracting more customers than they actually do
  • Their target audience doesn’t seem to get what makes them, their business, or their products and services unique and special
  • They’re getting customers, but not loving the type of customers

These are all signs that it’s probably time to re-evaluate your branding.

Most business problems can be traced back to a weak brand., and unfortunately, there are a lot of weak brands out there. Is yours one of them? Use this short guide to quickly assess if your branding could be what’s holding you back.

We’re the right fit, if…

you know as well as we do that you’re brand is more than a logo and color palette, and…


You're Launching a New Business

If you’re at the point where you’re in the early stages, ready to launch your business, and have big goals this year but no current website or particular brand strategy.


You Want To Revamp Your Brand

Your business has evolved or pivoted over time and you’re looking to revamp your current brand so that it more accurately reflects who you are and what you’re offering now.


Your Brand Is Misaligned

You’re doing meaningful work and you’ve just never been fully satisfied with your branding. You’re ready to up-level your business and want a brand that captures the essence and soul of all that you’re capable of. 

Hi new friend, 

I’m Elizabeth Andersen, founder of Counterpart Strategies, where I help owners of small and mid-size businesses develop a brand that’s full of substance and soul.

I’ve been helping companies of all sizes, from bootstrap start-ups to Fortune 500s, develop effective brand and web strategies for over a decade. I follow a battle-tested framework, but always leave room to see where the conversations guide us. I love the exploration involved in the brand building process. It’s usually in the unscripted conversations where we’ll find the gold we’re searching for that will transform your brand into the valuable asset it should be for your business.

What I love most is giving ambitious business leaders like you the insights, process, clarity, and courage to build a strong brand.

Let’s see what kind of magic we can create.

Client Love Letters

“Working with Elizabeth has been such a wonderful and joyful experience! “

I am particularly impressed with her ability to listen carefully, and ask such insightful and clarifying questions. In many ways, she has ‘heard’ our non-profit organization into a better place of understanding ourselves and the impact we hope to make. Because I believe she genuinely cares about our organization, I have come to see her as a partner with us in making the world a better place. The creation of our brand was beyond my expectations. 


Director, The Neighboring Movement

“I have received countless complements on my new website…”

 …and patients that have independently found my site have chosen to come to me because of my “professional looking website”!! I think that speaks volumes to the work you put into it and it is something that I am extremely proud of and grateful to you for!


Owner, Pediatric Communication Solutions

Featured Projects

Are you ready to…



Have a Brand You Can't Wait To Tell The World About?

So many of our clients, whether they’re just starting out or have already been at it for many years, are going through a period of growth, stepping into their highest self or a new evolution of their offerings and are ready to align their brand to reflect their growth.

Build A Strong Brand Identity That Will Grow With You?

Just as there is so much more to you than is seen on the surface, your brand is more than your logo, colors, and fonts. Strong brands are built to last, strategically from the inside out.

Master Your Online Presence?

Once you have your brand strategy and brand identity, you’re ready to apply it – to your website, to your social channels, to your print materials, and more. Consistency is the key to a memorable brand.

Branding for women - Counterpart Strategies