Transform Your Brand

Build and Grow a Profitable Brand and Business

DONE WITH YOU SERVICES

Helping you get results, while teaching you and guiding you forward.

High-Growth Brand Strategies

Save yourself from mediocrity, the absolute worst place to be in business. My no B.S., brand strategy programs position ambitious companies for growth.

On-Point Brand Messaging

Message. Is. Everything.

Is yours distinct and memorable? Does it hook your ideal customers or is it just like everyone else who does what you do… i.e. boring?

High-Performance Websites

You need a thoughtfully planned website strategy to transform your current website into a high-performance marketing and lead conversion machine.

Hey there!

Let’s get introduced.

I’m Elizabeth Andersen, founder of Counterpart Strategies. I’ve been helping companies develop effective brand and web strategies for over a decade. What I love the most is working with bold and ambitious business leaders to develop no-BS, research-based brand and web strategies that position them to become highly visible, high-growth companies. Today, most industries are over saturated and the competition is real, so trying the same old things isn’t good enough anymore. If you’re ready to do what it takes to grow, I’m ready to help.

Hey there!

Let’s get introduced.

I’m Elizabeth Andersen, founder of Counterpart Strategies. I’ve been helping companies develop effective brand and web strategies for over a decade. What I love the most is working with bold and ambitious business leaders to develop no-BS, research-based brand and web strategies that position them to become highly visible, high-growth companies. Today, most industries are over saturated and the competition is real, so trying the same old things isn’t good enough anymore. If you’re ready to do what it takes to grow, I’m ready to help.

Programs

It’s hard to take control of your growth and build a profitable business. I provide simple, powerful and proven strategies and coaching to help you get the results you want with the business of your dreams.

1 Hour Bland to Bam! Brand Workshop

The simplest and fastest way to kickstart a breakthrough for your brand.

Signature Brand Building Program

This program will guide you through a simple, proven, structure to create or reinvent your brand.

Website Strategy Blueprint

A detailed, strategic plan (and essential first step) for your entire website redesign project.

Free Mini Strategy Session

Want to learn more? Not sure where to start? Let’s talk for a few and figure out your next move.

What is it like to work with me?

I’ll let my clients speak for me on this one.

Karen Rice Ratzlaff

Director, The Neighboring Movement

Working with Elizabeth has been such a wonderful and joyful experience! I am particularly impressed with her ability to listen carefully, and ask such insightful and clarifying questions. In many ways, she has ‘heard’ our non-profit organization into a better place of understanding ourselves and the impact we hope to make. Because I believe she genuinely cares about our organization, I have come to see her as a partner with us in making the world a better place. The creation of our brand was beyond my expectations.

Adam Barlow-Thompson

Executive Director, The Neighboring Movement

Because we worked with Counterpart we are more energized, more prepared, and more aligned to our mission than ever before.

It has become clear that the value created by this process will be worth far more than the financial investment we made. Elizabeth is a deep listener and has used those skills to create a fabulous looking brand, and even more importantly, help us align our priorities and goals as a team.

Nikki Gagliardo

Director, 729 Solutions Studios

Working with the Counterpart team has brought focus to our marketing – putting a strategy behind our efforts so they are targeted rather than a shot in the dark.

Elizabeth is reliable and full of the experience we’ve been missing to move our business goals forward.

Shelly Geddes

Owner, Pediatric Communication Solutions

I have received countless complements on my new website and patients that have independently found my site have chosen to come to me because of my “professional looking website”!! I think that speaks volumes to the work you put into it and it is something that I am extremely proud of and grateful to you for!