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Privacy Policy

Effective Date: Jan 1, 2020

Counterpart Digital, LLC. dba Counterpart Marketing Strategies (“we”, “us”, “our”, the “Company”) takes privacy matters seriously and wants you to be familiar with how we collect, use, and disclose data. We provide this Privacy Policy to explain our practices regarding the collection, use, disclosure, and protection of personal information that apply to our website at https://counterpartstrategies.com/, including, without limitation, our social networking or other interactive media sites, other online or mobile services, and any other platforms that link to this Privacy Policy (collectively, the “Site”), as well as your choices regarding the collection and use of your information. This Privacy Policy does not apply to information we collect by means (including offline) or from other sources other than through the Site.

As part of our commitment, we strive to protect the privacy of visitors to the Site. You can navigate the majority of the Site without giving us any personal information which identifies you. However, sometimes we need additional information about you in order to provide you with information or services you want to receive from us.

In this digital world, privacy is important to us and should be important to you. We believes in transparency and we provide this notice so that you can understand our online information practices and the choices you can make about the way your information is collected and used.

The Information We Collect

We collect and processes two basic types of information:

Personally identifiable information:

This is information that personally identifies one individual from another or enables you to be individually contacted (for example, names, e-mail addresses and other contact information) (“Personally Identifiable Information”). This information is voluntarily provided to us by Site visitors and is used by us for the purpose of responding to user submissions and fulfilling requests for further information about our services. We only collect Personally Identifiable Information that you voluntarily provide, for example, when you use our “Contact Us” feature. Under such circumstances you consent to our use/processing of the information you provide consistent with this policy.

Non-Personally Identifiable Information:

We also collect and use information about your interactions with the Site in a manner and format that does not identify you as an individual (“Non-Personally Identifiable Information”). This information gives us insights on how Site visitors use our site. This data is anonymous and does not contain any personally identifiable information. We use this information to ensure that our website, e-mails and marketing efforts continue to appeal to Site visitors and clients. Generally, we do not combine or associate Non-Personally Identifiable Information with your Personally Identifiable Information. If we do combine Non-Personally Identifiable Information with Personally Identifiable Information, we treat the combined information as Personally Identifiable Information. We may collect, use, and disclose Non-Personally Identifiable Information as set forth below.

The Way We Use Information

We store the personal information you provide in a secure database in order to provide you with the information, products, and/or services you request and may be used to provide you with additional information about our services we believe may be of interest to you. The information is stored for a time period and in a manner relevant to responding to your request unless you request that it be removed. The information you provide us will be shared with the our employees and service providers to the extent necessary to administrate our systems and/or accommodate your request.

For example, if you provide your name, mailing address, telephone and/or email address and request more information about our services, this information will be shared with the appropriate personnel to fulfill your request. This information will not be shared with non-affiliated third parties without your consent.

We use non-identifying and aggregate information about the use of the Site to improve the navigation, content, and design of the Site. This information may include, for example, the most and least requested pages, analyzing traffic regarding specific features, and the number of users from the U.S. and other countries, among other things.

We will not sell or distribute personally identifiable information collected from you outside of our company without your consent (subject to the limited exceptions stated in this policy).

How Information May be Shared or Disclosed

We may preserve and have the right to disclose any information about you or your use of the Site without your prior permission if we have a good faith belief that such action is necessary to: (a) protect and defend the rights, property or safety of the Company or its clients or their respective partners, employees, affiliates, other users of the Site, or the public; or (b) respond to claims related to your use of the Site. We may also disclose information as required by law or subpoena to satisfy any applicable law, regulation, legal process or lawful governmental request (including to meet national security or law enforcement requirements) or in the event of a sale or potential sale, merger, acquisition, bankruptcy, or dissolution of the Company or one of its business units or similar transactions or proceedings.

Google Analytics

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the Site.

We use Google Analytics features including:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

The Company uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit this website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google AdWords, and Remarketing.

The Company and other third-party vendors, including Google, use first-party cookies such as the Google Analytics cookie and third-party cookies such as the DoubleClick cookie together to inform, optimize, and serve ads based on visitor’s past visits to our website.

The Company uses remarketing with Google AdWords (see below) and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.

The information generated by the cookie about your use of the website including your IP address will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however if you do this you may not be able to use the full functionality of the Site. By using this Site, you agree to the processing of data about you by Google in the manner and for the purposes explained in this paragraph.

We use Google AdWords remarketing services to advertise on third party websites (including Google) to previous visitors to our Site. Remarketing allows us to tailor our outreach to better suit your needs and only displays ads that are relevant to you. AdWords remarketing may appear in the form of an advertisement on the Google search results page, or a site in the Google Display Network, or display relevant ads tailored to your interests based on what parts of the Company’s Site you have viewed or by placing a cookie on your machine. This cookie does not in any way identify you or give access to your computer. Any data collected will be used in accordance with our Privacy Policy.

What is ReTargeting?

The main goal of ReTargeting Ads is to re-engage site visitors after they have left a site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example, if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, the site’s Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. The Site’s Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the Site. Using Real Time Bidding (RTB) Ad Exchanges, it is then possible to focus media buying efforts against those visitors. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on such visitor’s previous activities on the Site. Each advertiser using the Company’s service is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.

Opting Out:

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising initiative opt out page or permanently using the Google Analytics Opt Out Browser add on.

Third Party Links

Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

Data Security

We understand that the safety of your personal information is extremely important to you. Accordingly, we use reasonable technological, physical and other measures to keep your information protected from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into due account the risks involved in the processing and the nature of the personal information. Due to the nature of the Internet and related technology, we cannot guarantee the security of any information, including your Personally Identifiable Information, and we expressly disclaim any such obligation.

Do Not Track

At this time, our Site does not support “Do Not Track” preferences that may be available in your browser for letting websites know that you do not want them collecting certain kinds of information. If you turn on the “Do Not Track” setting on your browser, our Site is not currently capable of following whatever Do Not Track preferences you set. For more information about Do Not Track, visit www.donottrack.us.

CAN-SPAM Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

We collect your email address in order to send information, respond to inquiries, and/or other requests or questions, market to our mailing list or continue to send emails to our clients after the original transaction has occurred.

To be in accordance with CAN-SPAM we agree to the following:

  • NOT use false, or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

Children’s Privacy

The Company understands the need to protect the privacy of children. The Site is directed to adults who are at least 18 years old and is not intended for use by individuals under 18 years of age. When a user discloses personal information on this Site, the user is representing that he or she is an adult. The Company does not knowingly collect or maintain personal information from children under the age of 18 at our Site. If we obtain knowledge that a child under the age of eighteen has provided us with personally identifiable information, we will promptly delete such information. If you are a parent or guardian and discover that your child has provided any such Personally Identifiable Information to us, then you may contact us at the email or mailing address noted at the end of this Privacy Policy below and request that we delete that information from our systems.

When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online. We do not specifically market to children under 13.

How and where do we process your information?

Any personal information that we collect will be processed and stored securely. We will not keep information for longer than is required with regard to the purpose for which it was collected and will take reasonable steps to destroy or permanently de-identify your personal information when it is no longer required. This website is located within and operates from the United States of America and the relevant laws of the United States and California will apply to all matters arising from your use of this website or in any way connected with this website.

If you are accessing this site from outside of the United States you acknowledge and agree that any personal information you provide will be processed as set out in this Privacy Policy and will be processed in accordance with the laws of the United States which may be less stringent than the legal requirements in your own country.

Data Security

We understand that the safety of your personal information is extremely important to you. Accordingly, we use reasonable technological, physical and other measures to keep your information protected from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into due account the risks involved in the processing and the nature of the personal information. Due to the nature of the Internet and related technology, we cannot guarantee the security of any information, including your Personally Identifiable Information, and we expressly disclaim any such obligation.

How You Can Access or Correct Your Information

You may access, update or remove the information you provided to us by contacting us – see “How to Contact Us” below. Similarly, Site users who wish to subscribe or unsubscribe to our marketing and informational communications or limit our use of any Personally Identifiable Information in any way can do so by using the subscribe/unsubscribe options contained in our emails or by sending an email to hello@counterpartstrategies.com. Upon receiving your email with the request to update or remove your information, our privacy team will: 1) log the receipt of your request, including the date and time received; 2) take reasonable steps (including seeking additional information or documentation) to verify your identity, 3) evaluate the request (including, to the extent necessary, contacting the appropriate data holder); 4) once the evaluation is completed, take action consistent with the evaluation; and 5) respond to your request accordingly. The information you provide us may be archived or stored periodically by us according to backup processes conducted in the ordinary course of business. Information stored as part of this backup process will be deleted in due course on a regular schedule. Some information may be retained for longer periods as required by law, contract or auditing requirements.

Updates To This Policy

We reserve the right to alter or amend this Privacy Policy without notice. Should the Privacy Policy be altered, the new policy will be posted on the website at https://counterpartstrategies.com/privacy. Your first use of our website after the date of any amendments or alterations will constitute your acceptance of such changes therefore we recommend you review this Privacy Policy regularly to keep informed of any changes.

Contacting Us

If there are any questions regarding this privacy policy you may contact us using the information below.

Counterpart Marketing Strategies

PO Box 6593, Norman, OK 73070

hello@counterpartstrategies.com