Branding Process
Our methodology uses a tried and true process for each and every project, regardless of industry.
Our projects thrive on collaboration between us and our clients. This influences and shapes our results, ensuring that clients walk away feeling like we saw the substance and soul of their brand and brought it to life.
This Is How We Do It
1. Brand Research
We ask the right questions & listen intently to the answers. Research is vital to ensure we fully understand your audience, your business & your industry. We take the necessary steps to clarify your vision, strategies, values & goals. We then distil these insights & present the findings.
WHAT´S IS INCLUDED:
Brand Discovery Workshops
Interviews
One to one interviews, typically with the target audience of our client, provide us solid gold insights that have a huge impact on our research and the final outcome of our project.
Competitive Analysis
We analyze and observe the competition’s brand communications and creative to form an understanding of the competitive landscape.
Brand Audit
We will evaluate a brand against a series of criteria to understand how it is positioned in the market & against its competitors, and identify strengths, weaknesses, opportunities and threats.
Industry Analysis & Trends
The Industry Analysis is a great compliment to the Competitive Analysis. One tells what companies are doing today in your industry while the other tells you what they’ll be doing tomorrow.
2. Brand Strategy
Behind every successful brand is a brand strategy that informs the different choices you make as a business. We take a holistic approach to developing a long-term plan for the development of a successful brand in order to achieve identification and favorability with a desired customer.
WHAT´S IS INCLUDED:
Brand Positioning
We will define a distinct place for your brand in the mind of the consumer.
Brand Messaging
We will develop a distinct & recognizable voice that offers consumers a consist message & confirmation of brand values.
Brand Essence
We will uncover the true essence, the soul, of a brand. The timeless qualities that consumers emotionally connect with, interact with and remember.
Brand Values
The unequivocal, uncompromising beliefs that a brand stands for, that guide its behaviors and culture.
3. Brand Design
This is where we come up with the concepts of how we will visually communicate your brand in a way that resonates with your specific audience and provides you a unique advantage over your competitors.
WHAT´S IS INCLUDED:
Naming
As needed, we can help you name your product, service or company with our proven systematic, analytical and creative process.
Messaging and Copywriting
While a logo and graphic design can draw a consumer in, the copywriting can seal the deal. We help you develop a messaging framework to ensure consistency and brand recognition.
Brand Identity
Brand Identity is composed of all the more tangible elements such as the logo, corporate title, fonts, typefaces, & colors. Even the uniforms of employees, as opposed to the more abstract concepts of brand essence & positioning.
Logo Design
We’ll create an emblem, symbol or sign which represents your brand and in turn, your message.
Brand Design Application
We’ll set about applying your brand design to all needed deliverables, both online and offline. We’re adept at creating consistent and cohesive brand stationery, social media templates and other business assets.
4. Website Design
We will create beautiful and functional websites that are mobile responsive, optimized for search engines and most importantly developed with the needs of your target audience in mind.
WHAT´S IS INCLUDED:
Responsive & Mobile Friendly
With the volume of people searching the web using mobile devices of all sizes, it’s imperative to your website’s performance that it is built to create an awesome mobile experience.
Conversion Focused
We help develop your website’s content strategy and ensure it’s written and presented in a way that focuses on converting your target audience into customers.
Search Engine Optimized
While Search Engine Optimization’s (SEO) primary objective is to help you get found on Google and other search engines, it goes beyond that. When done well, SEO can improve the speed of your site, how effective your advertising is, and bolster your brand recognition and authority.
On Brand
It should go without saying, but after spending the time and investing in your brand strategy, your website’s design, copy, and experience will align with your newly clarified brand.
5. Branding & Marketing Support
Acting as a valuable extension of your team, we welcome the opportunity to support your ongoing branding and marketing needs.
WHAT´S IS INCLUDED:
Digital Online Strategy
More important today than ever before, we help you tackle the many disciplines of online marketing that span communications & design, such as branded designs, web design, SEO, content strategy and marketing, social media designs & management, and digital advertising.
Website Maintenance
As technology is constantly being updated to accommodate better functionality and respond to online threats, we will ensure your site is up to date and secure at all times. We can also help with minor design updates to your site.
Analytics & Reporting
While a logo and graphic design can draw a consumer in, the copywriting can seal the deal. We help you develop a messaging framework to ensure consistency and brand recognition.
Custom Development
If you find a need for custom development on your website, for example perhaps you decide to integrate your e-commerce or want to create a more engaging experience, we can prepare a custom development project to address your needs.
Here’s what you can expect from our work together.
If you’re ready to get a big, juicy shot of energy in your business, proudly shout out your offering from the rooftops, and get more power behind your marketing, then we should talk. We can help you do all of that and more.
01
CLARITY & FOCUS
Get rid of the frustrations of the confusion and chaos that are wreaking havoc on your marketing plans. You and your team will have the clarity and focus you need to start building momentum towards the growth you seek.
02
ALIGNMENT
The experience your customers, internal team, and other stakeholders have with your brand will be consistent and cohesive. Furthermore, the alignment you feel with your brand will give you priceless confidence.
03
CONFIDENCE
One of the most impactful benefits of getting crystal clear on your brand strategy and identity is the confidence you will gain to get out there with your message so that you can have the impact you’re working for.
I would love to help level up your business with thoughtful Branding & Website Design
Give us a shout and we’ll set up an initial getting-to-know-you call where we can learn all about your goals, answer any questions you have about us, and see if we’re a match for one another.