The Brand Pathfinder
STEP INTO YOUR MOST MAGNETIC BRAND
The Brand Pathfinder is a high-impact strategy session designed to reveal your unique edge—so you can stop blending in, sharpen your message, and start showing up as the next-level version of your brand. We’ll uncover the core truths that set you apart, align your strategy with your strengths, and give you the roadmap to move forward with power and precision.
“I gained clarity and confidence to take control of the future of my business. It was the turning point for my message.”
– Ali Hovis
“It helped me focus my strategy and close more aligned clients.”
-Stephen Badger
“We’ve gotten way more than just strategy – Elizabeth helped us get our business to operate more efficiently.”
– Gene Lavastida
It’s all of your brilliant brand potential distilled into a step-by-step guide of how to get there.
Understand where you are, where you need to go and what you need to start (or stop doing) to achieve your business goals…!
01
UNCOVER YOUR UNIQUE EDGE
Together, we’ll uncover the most magnetic truths about your brand—the pieces that spark curiosity, draw in your ideal audience, and unlock your ability to lead with resonance. Think of this as your moment of radical alignment—where what you do and how you show up finally click into place.
02
GET A FRESH PERSPECTIVE
We’ll step outside the swirl of your day-to-day and look at your brand through a sharper lens. Expect fresh clarity, elevated positioning, and a distilled articulation of your unique value—the kind that opens doors, attracts right-fit clients, and lets you own your brilliance without apology.
03
SHARPEN YOUR STRATEGIC FOCUS
You’ll walk away with a clear, actionable plan that connects your vision to your visibility. We’ll align your message with your business goals, define the next right steps, and set you up to move forward with clarity and momentum—grounded strategy that feels like you.
Includes a focused strategy session and custom-written brief that distills your most magnetic brand opportunities—so you can show up with clarity, conviction, and next-level presence.
$ 750-
*Applied toward any Brand Trailblazer engagement.
Because once you see what’s possible, you won’t want to stop there.
Not sure if a Brand Pathfinder is right for you?
Schedule a quick call with Elizabeth here to figure it out.
“Game-Changer For My Business”
ALI HOVIS – THERE SHE GLOWS ATELIER
“The Brand Pathfinder was a game-changer for my business. It gave me a whole new perspective on how to approach my market. Since our session, I’ve made small tweaks to how I present my services, especially online, which have made a huge difference. I’ve become more confident in targeting the right clients—those who truly value and trust my expertise. Even the way I instruct my social media team now reflects a clearer, more focused brand message, which has attracted more of my ideal customers. I’ve had significant growth from the few changes I’ve made already. I can’t wait to see what happens when I follow even more of your recommendations. If you’re thinking about refining your brand’s direction and strategy, I can’t recommend the Brand Pathfinder enough – I could tell that Elizabeth really cares about my business and success. She helped me gain clarity and confidence to take control of my business.”
“Eye-Opening Strategy”
STEPHEN BADGER – 4B CONSTRUCTION
“What really stood out to me was the strategic focus. It was eye-opening. It gave me a much clearer view of where my business stands in the market and sharpened how I talk about what we do, especially with subcontractors and potential clients. The strategy wasn’t just about making things look good—it was practical, and it tied directly into my business goals.
I really valued how the team broke down complex ideas into something straightforward and actionable. I wasn’t totally sure what to expect going in, but the guidance and clarity I got from the process were spot on. For anyone thinking about stepping up their business game, I’d say go for it. The insights and direction I got have made a real difference in how I approach my business now.”
“Not Just Theorizing”
GENE LAVASTIDA – PRIME ARCHITECTS
“Working with Elizabeth at Counterpart Strategies has been more effective than anyone else we’ve worked with – and we’ve worked with some highly rated agencies. She’s got this ability to help us cut through the clutter and make our marketing sharper and a lot more manageable. What sets Elizabeth apart isn’t just her skills—it’s that she’s in the trenches too, running her own show, so she gets it. She really gets what it takes to make marketing work for a business like ours that deals with complex projects and diverse audiences. It’s refreshing to talk to someone who’s not just theorizing but actually understands the nuts and bolts. We’ve gotten way more than just strategy; she’s helped us get our business to operate more efficiently. The changes we’re making are helping my team save time on low-level tasks so they can focus on the revenue generating work. If you’re looking for real, effective branding and marketing help, Elizabeth’s your go-to.”